The Innovation Blog

During a brainstorming session, we have a technique to help the group generate fresh, novel ideas, which we call an excursion. It is a deliberate step away from the task to help gain a fresh perspective, like “sleeping on the problem.”  An excursion is flexible; it can be run at several points during a creative problem-solving session, but is particularly powerful at the Wishing, Ways & Means, and Overcoming How-Tos steps in the process.