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The Innovation Blog

Game-Changing vs. Incremental Innovation

Posted by Creative Realities on November 30, 2024

This past week I got sucked into what I thought was a pretty weak online debate. The question posed was, "Is Incremental innovation the enemy of Breakthrough Innovation?"

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Topics: Mark Sebell, Innovation, innovation consulting, breakthrough innovation, Championed Teamwork, leadership, strategic innovation, strategy, growth, Strategic Goals, criteria for innovation, decision-making, breakthrough, new product development, Essentials for Innovation, Risk, Management

Two models for evaluating early innovation: SNIFF and NOMMAR

Posted by Jay Terwilliger on April 5, 2011

Last week on this blog I posted "The "SNIFF" test - criteria for early innovation decision making".  This is a simple, but effective five criteria model for evaluating concepts early in the innovation process. Recently I had the pleasure of attending a workshop led by Jay Paap.  Dr. Paap is the founder of Paap Associates, Inc (PAI), and has been consulting to major companies in the field of innovation for 40 years. In his work, he has also dealt with the issue of client companies seeking to apply metrics or find some other useful criteria for making early stage decisions in innovation, and has a slightly different, but intriguingly similar model to offer.

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Topics: Innovation criteria, Innovation, Innovation Metrics, criteria for innovation, decision-making, technical innovation, criteria, innovation decision-making

The 'SNIFF' test - criteria for early-innovation decision-making

Posted by Creative Realities on March 28, 2011

Innovation clients frequently ask us how to make better decisions when pursuing breakthrough innovation.  Decision making in pursuit of breakthrough and transformational innovation is significantly different that which is for sustaining or incremental innovation (where frames of reference, past benchmarks, etc. exist).  There are five key decision points along the journey.  At each point, beliefs, assumptions, SWAGS, etc. will get tighter, and more useful.  

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Topics: Jay Terwilliger, SNIFF test, Innovation criteria, selecting, selection, evaluating ideas, evaluating innovation, Innovation, Innovation Strategy, criteria for innovation