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In Little Bets: How Breakthrough Ideas Emerge from Small Discoveries, a fantastic book about the creative process, Peter Sims builds a compelling case for why breakthrough ideas come about as the result of lots of little experiments. Drawing on everything from Chris Rock's method of developing stand up comedy, to the production process of the animation teams at Pixar, to the "HP Way" corporate culture inspired by Bill Hewlett and Dave Packard, to Frank Gehry's unconventional architecture designs, Sims advocates for a creative process that defies the common understanding of creativity. Sims slays the myth of the creative genius who gets hit with a bolt of inspiration out of nowhere like lightning. Sims argues that, instead, most people who are highly creative achieve success through a constant, deliberate cycle of experimenting, failing, adapting, and fine-tuning. Here are a few of Sims key insights.
