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The other day I was having a conversation with the Division President of a large company about innovation. I mentioned to him that in our 30 years in the innovation space, we have noticed that innovation initiatives tend to have a 3-5 year life. The pursuit of breakthrough innovation – “Big Bet” innovation that expands the opportunity for significant growth through expanding markets or creating new ones, takes time. The unfortunate result of changes in Corporate Will is that too often, just when investments begin to pay off with new platforms, new technologies, etc., the efforts are often abandoned.
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