Marcela Orozco - Business Innovationist

Marcela brings her experience and skills of connecting with the “people we serve”, being this understanding a key element in the innovation process.

Biography

Marcela started her career in marketing managing brands for companies like Coca-Cola, Mars Inc. and Monsanto. Her inquisitive spirit led her to a path in market research, working in independent multifunctional teams for a variety of industries including food & beverages, consumer goods, real estate, technology, academia and others. She fell in love with the way market research helps ignite innovation and became an Innovationist.

My Passion

As a certified life coach, I love to work with people and their development. I am also passionate about healthy and delicious food, and an expert test pilot for our family business, a gourmet bakery.

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Thoughts on Innovation

“Collaboration is important not just because it's a better way to learn. The spirit of collaboration is penetrating every institution and all of our lives. So learning to collaborate is part of equipping yourself for effectiveness, problem solving, innovation and life-long learning in an ever-changing networked economy.”

Don Tapscott

"Marcela not just a strong business woman, she is an excellent listener... bringing a strong combination of attention to detail and to the meaning behind the words to uncover insights that help clients see their real opportunities for innovation."

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